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Working with print is the most difficult thing possible for a designer because you have to express an idea [explicitly]. It’s the opposite of minimal. It’s about telling stories and then forcing yourself to be more explicit, because with prints you have to choose a theme. You can’t leave it ambiguous, you have to nail your colors to the mast.

-Miuccia Prada

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Tank Magazine, Vol. 7/Issue 3, Autumn 2011